Campaign types

  • Erken rezervasyon (Early booking): for reservations made at least N days before handover.
  • Son dakika (Last minute): for reservations made at most N days before handover.
  • Özel dönem (Special period): for rentals starting between set dates (for example New Year).
  • Gün hediye (Free day): one free day every N days, such as "rent 4, pay 3".
  • Sınırsız km hediye (Free unlimited mileage): the unlimited mileage package is free in a group with a mileage limit; it does not apply to one-way rentals or rentals longer than 28 days.

Create a campaign

The form asks four questions: how much discount (a percentage or TL per day), which rentals (rental dates, minimum/maximum days, groups), which reservations (booking dates, sales channel) and limits (maximum number of reservations, total discount budget, excluded days; the campaign does not apply if the rental touches an excluded day). A summary of the campaign and a sample calculation appear at the bottom.

Taslak kaydet (Save draft) does not apply the campaign; Yayınla (Publish) applies it immediately and Durdur (Pause) switches it off for a while. If you delete a campaign, reservations already made with it keep their discount. The list can be filtered by Yayında / Başlayacak / Taslak / Bitti (Live / Upcoming / Draft / Ended); the top shows the number of live campaigns, reservations with a campaign and the total discount given.

Coupon codes

If you choose Kod ile (With a code) for Nasıl uygulanır? (How is it applied?) at the top of the form, the campaign applies only when the customer gives the code. How it is applied and the code type cannot be changed after the campaign is created.

  • Tek ortak kod (One shared code, for example YAZ2026): the same code for everyone. Optionally set how many times one customer can use it; then the code is not applied until a customer is chosen in the reservation.
  • Tek kullanımlık kodlar (Single-use codes): up to 500 codes with an optional prefix (for example KAIB-7Q4M), for institutions, associations or flyers. The Kodlar (Codes) button shows which code was used in which reservation; you can copy unused codes or export them to Excel.
  • Each code can be used once; the code of a cancelled reservation can be used again. Codes ignore upper/lower case and spaces.

Any role can enter the customer's code in the reservation form with + Kampanya kodu (+ Campaign code). See Create a reservation.

Which campaign applies?

  • If several campaigns match, the most favourable one for the customer (the highest discount in TL) applies. Campaigns do not stack and apply only to the rental charge.
  • Even if the customer gives a code, the most favourable campaign applies when the code gives a smaller discount, and the form says so.
  • Once the budget or usage limit is reached, the campaign no longer applies to new reservations.
  • Campaigns apply to new daily reservations in TL. The System Administrator and Branch Manager can change or remove the campaign in the green strip on the form; Field / Customer Representatives only see it.

The System Administrator creates company-wide or branch-specific campaigns. A Branch Manager creates campaigns for their own branch and can switch company-wide campaigns off or on there. Season, weekend and long-rental price rules are not campaigns; see Pricing.

Campaign report

The Rapor (Report) tab at the top of the page (the Kampanya raporu card on the Reports page opens it too) shows the following by period, date basis (Alınma tarihi, booking date, or Kiralama başlangıcı, rental start) and branch:

  • Reservations with a campaign and their share of the total, campaign revenue, discount given and the average daily rate effect: the difference between the daily rate before the campaign and the rate applied. It does not measure how many extra customers a campaign brought.
  • Per campaign: reservations, days, revenue, discount, average daily rate (before → after) and budget used; campaign share by channel and the 20 most used codes.
  • Average daily rate with and without a campaign by group; Excel'e aktar (Export to Excel) gives the details on separate sheets.

Cancelled and pending-approval reservations are not counted; revenue is the reservation total including extras. A Branch Manager sees only their own branch.